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Strategic Direction for 2000-2003

Executive Summary

This strategic direction focuses MRDC initiatives on key strategies that will strengthen its ability to remain a viable and relevant leader in its field for the fiscal years 2000 to 2003 and beyond. Emerging from and guided by MRDC's mission and vision, it is concerned with long-term macro issues of the organization as a whole. Once set, strategic direction guides the staff, board, and committees in setting annual work plans.

The strategic direction for 2000-2003 describes six key focus areas which MRDC's leadership considers important over the next three years. These focus areas are:

1. Leadership.

Pro-active and effective leadership in issues that affect the quality of life in rural Maryland;

2. Technology.

An integrated technology system that supports the delivery of quality services and effective communication;

3. Collaborations.

Effective collaborations with communities and service partners;

4. Outcome-based planning.

Results-oriented planning, delivery and reporting of services to communities;

5. Marketing.

Promotion of the agency's vision and services to rural Maryland; and

6. Organizational environment of innovation and learning.

An environment that promotes innovation, learning and the retention of quality Staff.

This plan is a companion document to the Report: Administrative Retreat November 13-14, 1996; Report: Strategic Planning Retreat, May 5-6,1998; MD-RCAP Strategic Plan FY 2000; and current goals and objectives in tactical plans which have been articulated in existing funding proposals and program planning documents.

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